What we achieved in 2003· From
What we achieved in 2003
· From what we can glean, approximately 7,000 establishments participated whether through holding a special event, running tastings, special menus or offering a promotion.
· Self-help advice has been provided to over 8,500 shops, pubs and restaurants.
· Educational resources have been sent to over 7,000 schools with the endorsement of the Department for Education and with Blue Peter presenter, Matt Baker, lending his name to the children''s campaign.
· All advice provided - particularly on stocking regional produce and promotions to the media and tourism sector and all the educational material - has been designed to be useful not just during the fortnight but also in the months beyond and so we hope will assist the promotion of local and regional food longer term.
· The number of specialist shops and restaurants that took part was up on last year with approximately 350 delicatessens and independent shops, 400 farm shops, 220 butchers, and 160 Les Routiers restaurants all running promotions and tastings.
· The PubMaster chain promoted the event throughout 445 of its outlets.
· Asda and Budgens both used the Fortnight to draw consumer attention to the variety of British produce in-store.
· The Church played a major role, with hundreds of special Harvest Festival services and suppers held across the country.
· Over 10,000 people visited the website www.britishfoodfortnight.co.uk
· The press reach of the campaign currently stands at over 70 million people and included: coverage in every national newspaper; a storyline on BBC Radio 4''s The Archers; and daily BFF recipes on teletext''s homepage!
· There are now strongly established regional groups in East of England and Yorkshire; much to capitalise on in the West & East Midlands and S.E; and good best practice examples to draw upon for getting similar groups up & running next year in the NW, NE & SW.
· There were major food festivals in York, Canterbury, Abergavenny, Manchester, Winchester, Nantwich, Swindon, the Brecon Beacons, Market Rasen, Ashton-under-Lyne and Nottingham; and the biggest ever British Cheese Awards at Blenheim Palace.
· People have taken part in diverse and imaginative ways from military cooking competitions with the British Army; Thames Valley police serving British bobbies the best of British; ''food as art'' exhibitions; cities celebrating car-free day filled their streets with stalls of local produce; events organised by the councils of Bradford, Preston, Blackburn & Horsham; a quest to find the best traditional sausage and mash was launched; a celebration of the pig with Hampshire Hog Day and many more.
· And Cherie Blair at the Labour Party Conference picked up one of our leaflets and exclaimed, "Ah, British Food Fortnight - now that''s a good idea!"
Click here to return to the History of the Event